Creating a strong presence both on and offline propels a business to the next level, but marketing can be daunting. A&B Business Solutions understands the importance of effective marketing to drive business growth—which is why we offer marketing solutions through our sister company, Ro•Sham•Bo Creative, a leading marketing agency in South Dakota.
Ways to Improve Your Marketing Game:
1. Understand your target audience
Since good branding and marketing is all about connecting customers with a business, a business must know precisely who their customers are. People only pay attention to what interests them, so generic content, while applicable to a wide audience, makes it less likely for a person to visit a site, but specific content increases interest. Thus, ads for migraine medication talk about people with migraines, not people who have never had a headache in their life. Ro•Sham•Bo’s expert team can help you define and reach your target audience.
2. Keep your brand cohesive
Presenting a consistent image is important for every brand. An organization’s web pages, social media, advertising, and other work should be cohesive. For example, it wouldn’t make much sense for a business selling snorkels to post about skiing on their Instagram page unless their target audience wears snorkels while hitting the slopes. Ro•Sham•Bo’s team can help you build an influential and consistent brand image.
3. Improve your website’s SEO
The second page of Google is the best place to hide that office chair you accidentally broke, but a bad place for a website. Unfortunately, that’s where many websites end up. That’s where SEO (Search Engine Optimization) comes in. SEO is the art and science of making a website visible to the people who are already searching for what it offers. At Ro•Sham•Bo, we help your website climb the search rankings with state-of-the-art SEO solutions. From strategic keyword placement to optimizing behind-the-scenes code, we make sure your site is easy to find—and hard to ignore.
4. Increase referrals, testimonials, and reviews
Customers trust other customers, so referral marketing helps establish a brand as trustworthy. Reviews (both on and off a company’s website) are also crucial. For example, a high Google rating will not only show customers that a business is trustworthy, but it will also make a website more likely to show on the first page of a Google search. An easy way to increase reviews and referrals is to ask satisfied customers if they would leave a quick review on Google (or another platform), especially if the customer has already expressed appreciation.
5. Create engaging content
To most people, the world of branding and advertising feels like a desk covered in so many papers they can’t find anything. So, brands with compelling and relevant content—or, even better, emotion-sparking content—are more likely to engage people. Nielsen research indicates that ads with above-average emotional responses lead to a 23% increase in sales. Blogs, videos, and social media posts that speak to the audience as the humans they are will increase interaction and loyalty. Investing in a comprehensive content strategy is one way for a business to establish authority. Ro•Sham•Bo’s team can help you define your goals and create engaging content that best fits your brand and audience.
6. Combine digital and traditional marketing strategies
Investing in digital marketing is crucial, but most people don’t spend every minute of every day surfing the web. By implementing traditional marketing strategies, an organization can reach a wider audience. Print ads, fliers, brochures, and billboards provide wide-reaching marketing solutions, introducing people to a business and directing them to a website via URLs and QR codes. Radio and television ads can also be useful tools to drive people to a website, as most people watch TV with their phones nearby, allowing them to act immediately. Ro•Sham•Bo’s marketing team creates digital and traditional solutions that best fit your needs.
Why Choose Us?
A&B Business Solution’s sister company, Ro•Sham•Bo Creative, is all about strategic thinking, adaptability, and sharp observation. Their top-notch team takes a data-driven approach to help you implement the best marketing solutions possible.
Ro•Sham•Bo is a full-service marketing agency, offering graphic design, content creation, reputation management, brand development, social media marketing, and website development and hosting, among other things. The team at Ro•Sham•Bo doesn’t just play the game—they own it.