Promotional items are a great way to brand your business and attract new customers. They can help you stand out from the competition, increase customer loyalty, and create a positive impression of your company. Here are some of the benefits of using promotional items for your business:

  • Promotional products have a low cost per impression. This means that they can reach a large number of people for a relatively low investment. According to a study by the Advertising Specialty Institute, promotional products have an average cost per impression of $0.007, which is lower than other forms of advertising such as TV, radio, or print.
  • Promotional items can increase brand awareness and recognition. By giving away items with your logo, name, or slogan, you can expose your brand to a wider audience and make it more memorable. Promotional items can also create a lasting impression on your customers, as they will associate your brand with the value and quality of the item.
  • Promotional items can boost sales and referrals. By offering promotional items as incentives, rewards, or gifts, you can encourage your customers to buy more from you or to refer your business to their friends and family. Promotional items can also generate word-of-mouth marketing, as your customers will talk about your brand and share their experiences with others.
  • Promotional products are like a business card, but better. They not only display your logo and contact information, but also provide a useful function for the recipient. For example, a branded pen, mug, or tote bag can be used daily by your customers, reminding them of your brand every time they use it.
  • Promotional products are positively received by customers. They create a sense of goodwill and appreciation, which can influence their purchase decisions and loyalty. A survey by Promotional Products Association International found that 83% of consumers like receiving promotional products, and 85% of them do business with the advertiser after receiving a promotional item.

As you can see, promotional products are a powerful tool to enhance your business marketing strategy. They can help you achieve various goals, such as increasing your brand awareness, generating leads, and improving customer loyalty. To make the most of promotional products, you should choose items that are relevant to your business, useful to your customers, and high-quality. A&B Business Solutions offers over 200,000 different customizable promotional products. From apparel to pens, if you can imagine it, we can help you put your logo on it. Browse twelve unique categories and thousands of design options in the A&B Business/American customizable product store.

For more information on our customizable promotional products, submit the form below.


For Service Requests, visit our Service/Toner Request page and let us know how we can help.